BUICK FANDOM UNIVERSITY
Initial Activation: April 2018
Event: March Madness Final Four Fan Fest
Location: San Antonio, Texas
A long-time client approached us about creating an environment to showcase Buick for the Men's Basketball Final Four Fan Fest. Their idea, if you went to college to learn how to become a fan of college basketball what would that university look like. This space showcased the various courses a “fanatic” would take if enrolled and featured a Hall of Fandom highlighted the fanatics, we all know and love. Now we all know.