BUICK FANDOM UNIVERSITY

Initial Activation: April 2018

Event: March Madness Final Four Fan Fest

Location: San Antonio, Texas

A long-time client approached us about creating an environment to showcase Buick for the Men's Basketball Final Four Fan Fest.  Their idea, if you went to college to learn how to become a fan of college basketball what would that university look like.  This space showcased the various courses a “fanatic” would take if enrolled and featured a Hall of Fandom highlighted the fanatics, we all know and love.  Now we all know.