POP UP RETAIL. ELEVATED.
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When the PGA TOUR needed a dynamic retail experience that could travel seamlessly across venues while maintaining a premium, immersive shopping environment, they turned to Salem. The result? A 36,597 sq. ft. Fan Shop that’s as modular as it is magnetic.
Salem designed, built, and delivered every inch of this mobile retail experience, from custom metal and wood fixtures to smart product display strategies, ensuring it performs flawlessly at The PLAYERS Championship and every PGA TOUR stop that follows.
Bold Design. Built to Engage.
These bold, geometric displays draw customers in while showcasing premium headwear with strategic lighting and clean symmetry. Built-in mirrors enhance the try-on experience, blending style and function to create an immersive, shopper-focused environment.
Statement Architecture. Immersive Retail Moments.
This custom feature anchors the retail space with bold framing and elevated mannequins that spotlight hero apparel. Designed to stop foot traffic and set the tone, the structure creates a visual focal point while seamlessly integrating into the overall floorplan.
Massive. Mobile.
Made to Move.
Despite spanning over 36,000 sq ft, this is a fully modular, mobile retail environment that travels event to event with the PGA TOUR. Every fixture, wall system, and display element is engineered for fast setup and efficient transport.
Custom Fixtures.
Maximum Impact.
Fixtures are designed to deliver performance, flexibility, and elevated brand presentation. From wall-mounted apparel bays to freestanding headwear towers and accessory units, each piece was built to optimize flow, showcase product variety, and maintain a premium retail aesthetic.
Branded Inside and Out.
From bold exterior graphics to immersive interior visuals, Salem delivers cohesive branding that captivates fans the moment they arrive. The detail, whether it’s a massive tribute wall or subtle wayfinding, reinforces the event’s identity and elevates the customer experience. It’s more than signage; it’s storytelling at scale, crafted to leave a lasting impression.