top of page

Article: 50 Cool Event Ideas You May Have Missed From TOMS Shoes, Mattel, Barstool Sports, and More

  • salemsportsevents
  • May 29
  • 1 min read

Here’s a look at some steal-worthy ideas we spotted in May 2025.

May 28, 2025


Once a month, BizBash brings you even more inspiration for your own gatherings with our "Cool Event Ideas of the Month" column, where we round up some of the creative ideas we haven't had the chance to cover yet.


During the 2025 PGA Championship at Quail Hollow in Charlotte, N.C., Heaven Hill Brands hosted an on-site activation for its bourbon brand Elijah Craig. Running May 12-18, the experience offered a relaxed, premium space where attendees could watch the tournament across two holes while enjoying cocktails and soft seating. The activation, built in partnership with Salem Sports Events, drew several thousand visitors over the week, with approximately 20,000 cocktails sold from the space.


To engage fans beyond the bar, the activation featured a schedule of interactive moments, including a fan signature wall (pictured), Polaroid photo sessions, and giveaways. Other highlights included a live painting by artist Coach Rusty and mini interviews conducted by the brand’s Whiskey Ambassador, who offered personalized drink recommendations based on fans’ "signature moves."










 
 
bottom of page