The sheer nature of events is to create memories and cement lasting impressions that can generate those “Wow” moments. Event rental businesses and their clients — from brides and planners to caterers and other specialized event operations that rent equipment — know that and rely on a lot of human-to-human collaboration to pull these events off. Technological advancements have changed the dynamics of that collaboration and the entire process. Now, with the emergence of artificial intelligence (AI) capabilities, tech-savvy customers are expecting their event rental business partners to keep pace.
What technologies are your clients incorporating in their operation, what are they looking for from their event rental partners and what do they see the future holding on the tech front?
Auerbach’s company, known for offering both temporary and permanent interiors, signage, branding and mobile and experiential marketing programs for major events like the PGA Tour, Formula 1 and the Olympics, has also taken a deep dive into the AI world.