Capitalizing on Golf’s Growth, Tito’s Handmade Vodka Debuts a PGA Tour Lounge

Tito’s Handmade Vodka, the official vodka sponsor of the PGA Tour and PGA Tour Champions, unveiled its new Tito’s Stillhouse Lounge at the WGC-Dell Technologies Match Play at Austin Country Club in Austin, Texas, March 23-27. The hospitality activation, created to bring light-hearted entertainment to golfers and non-golfers alike, will travel to more than 15 stops on the PGA Tour this season. The modular footprint expands and shrinks to fit each unique space.

“When you’re at these events, all you really want to do is swing a golf club, so we wanted to find a way to bring that experience to a golf course,” says Taylor Berry, vp-brand marketing at Tito’s. “The entire experience is an ode to all the things we’ve done in the golf space. We wanted to bring the whole spectrum of golfers together. It’s a tough game, and we feel like everyone, golfers at every level, can be invited to the Tito’s party. It’s meant to be very accessible in that sense.”

Consumers at the event enjoyed a putting green, “Golden Tee Golf” retro arcade game and various photo opportunities. The living room-inspired lounge featured long tables for community-style seating and televisions streaming live broadcasts of the tournament. And, of course, there were signature cocktails like the Tito’s Transfusion, also known as the label’s “go-to” golf libation.

Read the full article here: Tito's Stillhouse Lounge Levels-up Hospitality Along the PGA Tour