Salem Sports Events Helps Generate 278,466 Meals Through WXII Food & Fund Drive Partnership
- Mar 29
- 2 min read
Salem Sports Events is proud to have partnered with WXII 12 as a matching sponsor for the annual WXII Food & Fund Drive benefiting Second Harvest Food Bank of Northwest North Carolina.
As part of the campaign, Salem pledged to match donations dollar-for-dollar, up to $25,000, helping encourage additional community support for an organization that serves thousands of individuals and families across the region.
The response was tremendous.
Together, the campaign generated $46,410.98, providing an estimated 278,466 meals for neighbors facing food insecurity throughout Northwest North Carolina.
The WXII Food & Fund Drive highlights the power of community collaboration, bringing together local businesses, organizations, and individuals to support Second Harvest Food Bank's mission of ending hunger and building food-secure communities.
Representing Salem Sports Events, Chief Revenue Officer James Auerbach visited Second Harvest Food Bank during the campaign to learn more about the organization's operations and witness firsthand the impact these contributions make across the region. From food sourcing and distribution to volunteer efforts and community outreach, the scale of the organization's work reinforces the importance of partnerships like the WXII Food & Fund Drive.
"Supporting our community is something we take seriously," said Auerbach. "We're honored to partner with WXII and Second Harvest Food Bank on an initiative that creates such a meaningful impact. Knowing this campaign will help provide more than 278,000 meals makes the effort incredibly rewarding."
While Salem Sports Events is known nationally for designing, building, and delivering hospitality environments, branded experiences, and large-scale event infrastructure, the company remains committed to supporting initiatives that strengthen the communities where its employees live and work.
We appreciate everyone who donated, shared the message, and helped make this year's WXII Food & Fund Drive a success. Together, we helped turn generosity into 278,466 meals for families across Northwest North Carolina.